American Express owes much of its success to its highly engaged workforce. Employees are consistently and publicly recognized for exceeding customer expectations and living company values. Patterned after its membership reward points for card-carrying customers, managers use Reward Blue, a globalized and standardized tool, to recognize and award points to employees that distinguish themselves. The Culture Works’ Chester Elton and Steve Gibbons worked with Endless Echo to document this effort in Fort Lauderdale, FL.

Interviews by Chester Elton, thecultureworks.com. Story composed by Christopher King, endless-echo.com. Shot and edited by Christopher King, Endless Echo. Transcript by Jess Nell, Endless Echo. Logo animation by Ross Charnock, Endless Echo. Music (“Canine Capers” and “Butterflies”) by Simon Wilkinson, thebluemask.com.